Goodbye, Toucan Sam
Goodbye, Toucan Sam, Tony the Tiger and Captain Crunch. Goodbye to all the cartoon characters that cereal companies have used over the decades to sell cereal to children. “The policy changes come 16 months after Kellogg and Viacom, the parent company of Nickelodeon, were threatened with a lawsuit over their advertising to children by two advocacy groups, the Center for Science in the Public Interest and the Campaign for a Commercial-Free Childhood, and two
Under the coerced non-agreement, Kellogg may still use cartoon characters if the cereals can be reformulated to meet certain nutritional standards, such as zero trans-fats, less than 200 calories per serving, less than 12 grams of sugar per serving, etc. In other words, the cereal has to be bland.
I grew up eating Sugar Frosted Flakes, which were promoted by Tony the Tiger, Frosted Fruit Loops, promoted by Toucan Sam, and Captain Crunch cereal. As far as I am aware, I suffered no ill effects, mental or physical, whatsoever from eating these cereals. Perhaps part of it had to do with my mother, who encouraged me to play outdoors, and who kept firm limits on snacking between meals. I benefited from a responsible mother (thank you, Mom). But the idea of responsibility, parental and individual, is gone. Instead, we are all treated as a collective of children, nursed over by the
I am sick of it. Thankfully, I had Tony the Tiger in my life and tasty, sweet Kellogg’s Frosted Flakes. What about today’s children? What about all of us? The world is made blander by Kellogg being forced to knuckle under to the Mafia-like tactics of busybodies who use the courts to cudgel us all into living in their soul-less, tasteless world.
I say to the Center for Science in the Public Interest, the Campaign for a Commercial-Free Childhood, and the busybody parents who joined the lawsuits: take this spoonful of fruit loops and shove it. Hands off my cereal. Hands off my life.